Frequent questions about permanent makeup

shum.you — permanent makeup

Permanent brows: honest answers

Violetta Shumskaya

Powder and hair-stroke brows are the most frequent topic in questions. Here is what almost everyone asks: pain, longevity, touch-ups and choosing a technique. Treatments and prices are on the powder brows and hair-stroke pages.

Ten honest answers

How are powder brows different from hair-stroke brows?

Powder shading is a soft, shadowy fill: the brow looks pencilled or powdered, with an even tone and no individual hairs. The hair-stroke technique draws separate strokes that imitate your own density. The choice depends on your skin and on what you want: fluffy naturalness or calm definition. On oily skin powder usually holds more predictably, while strokes can blur — this is discussed honestly at a consultation before any work.

Do permanent brows hurt?

The work uses topical anaesthesia: the skin is first numbed with a cream, and the anaesthetic is refreshed during the procedure. Sensations vary — most people describe a light irritation or a tickling vibration; some read or even doze off. Pain thresholds are individual, and it is normal to tell the artist about sensitivity so pauses can be adjusted.

How long does the effect last?

On average one to three years, with a wide spread. Oily skin renews faster — the pigment lightens sooner. Dry skin holds it longer. Sun, sunbeds, frequent peels and acids speed up fading. A first procedure is never done «for a decade»: skin is living tissue and the pigment lightens with it gradually — that is normal and correct.

Why is a touch-up needed, and when?

After the first procedure the body partly carries pigment out while healing — that is how skin works. A touch-up after 4–6 weeks brings the colour and density to the intended result. Skipping it is unwise: it is after the touch-up that brows look complete. After that — as needed, usually once every year to eighteen months.

Why are brows too dark right after the procedure?

In the first days the colour is always brighter and darker than the final one — there is fresh pigment and lymph on top, and the skin is irritated. After peeling (around day four to seven) 20–30 per cent of the intensity goes away. There is no need to fear «tar-black» brows in the first days, but judging the result before full healing is just as wrong.

How do I care for brows after the procedure?

The first week is dry healing: no water, no steaming, no picking scabs; cream — only the one the artist gave you, in a thin layer. Afterwards protect the area from sun (SPF on the healed skin) and avoid baths and pools until full recovery. A detailed day-by-day guide is given after the work — there is also a healing roadmap on the site.

Who should not have permanent brows?

There are conditions where the procedure is postponed or not performed: pregnancy and breastfeeding, flare-ups of skin conditions in the area, active inflammation, certain medications, unstable diabetes, a tendency to keloid scars. The list is not exhaustive — that is why a short form is filled in before booking, and borderline cases are discussed with a doctor. This is not formality; it is your safety.

Can brows be done over an old tattoo that has gone blue-grey?

Often yes, but first what exactly remains is assessed: the depth of the old pigment, its colour, the condition of the skin. Sometimes a new technique covers it; sometimes lightening or removal is needed first — a good result cannot be built on top of poor old work. The decision is made only in person, on your skin, not from a photograph.

How are brow shape and colour chosen?

The shape is built to a drawing: facial proportions, the forehead line, the setting of the eyes, your own architecture. Colour is matched to your skin and hair tone, not to a fashionable shade from social media. At the consultation the sketch is drawn and agreed with you — you only proceed with a shape that both you and the artist like.

How long does the procedure take, and can I come straight after work?

The work itself takes about two hours including the sketch and anaesthesia: the draft and the shape discussion are as much a part of the visit as the pigment itself. Avoid alcohol the day before, and coffee and energy drinks on the day — blood vessels react to stimulants and pigment settles worse. Afterwards you can return to usual things, apart from sport, baths and a long day in the sun. If a lash-line enhancement in the same visit is planned, timing is discussed in advance — such things are not combined «by eye».

Read further

Order instead of promises

These are general educational answers, not a medical consultation. Anything concerning your skin, health and timelines is discussed personally at a consultation.

Your situation can be discussed personally — no pressure and no «promotions».

Write to the artist